xfinity

taylor swift concept

When NBCUniversal is your client's parent company, you get to play with some pretty cool properties. We've developed experiential in-store campaigns for XFINITY featuring the likes of Minions, NASCAR, the Olympic Games... and T-Swift herself. We were able to propose and implement baseline creative across the franchise, a national sweeps overlay and Swifty-driving events at store locations near Taylor's tour stops. A huge undertaking that all started with a simple concept deck.